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is your customer. In fact, Andrew is all of your
customers. He represents every individual in your
customer base or target market. Everything you know
about him (age, gender, income, location, hobbies,
etc) is invaluable data for Intelligent 1-2-1
Marketing.
DigiLab takes what you know about Andrew and create
unique marketing messages targeted directly to Andrew-
each and every Andrew. Personalized messages not only
to get Andrew’s attention, but influence his buying
decisions and turn him into a return customer.
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